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Resisting the Client's Poor DesignCreative design tools like Apple's iLife, Adobe's Creative Suite, and even the latest version of Microsoft Office have brought desktop publishing to the masses. However, many professional designers encounter too much of a good thing when clients bring their own, poorly designed mockups to project meetings. Use these three techniques to coach your client away from design flaws without bursting their bubble.First, seek to understand. As Stephen Covey suggests, seeking to understand before trying to be understood can help you get inside the head of your client. There might be a reason your client loves beveled oval marble shaped with drop shadows that look ten years out of date. Derek Powazek's advice of asking “why” instead of “no” can turn a potential confrontation into an opportunity to make your design project better. Second, focus on the deliverables. While some designers criticize usability gurus like Jakob Nielsen of being too minimalistic, numbers don't lie. If you can help the client measure the success of design in some tangible way, like conversion metrics or user satisfaction surveys, you can let the numbers do the talking. Even a businessperson with a big ego will choose a design that sells over something they drew in Windows Paint. Finally, make changes in small chunks. Project tracking tools, like an online client hub or a network folder, can communicate incremental changes that feel more comfortable to a client than a radical reworking. When a client can see their initial design evolve into something remarkable, they feel closer to the project. That kind of transparency builds goodwill and leads to repeat projects. Schools are listed in alphabetical order by state then city.
Canadian schools are listed at the bottom. |
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