Important Graphic Design Concepts
Graphic design is a creative art. You have the freedom to apply your creative talents and mix things up a bit, and you have the charge to apply some basic artistic concepts.
Below are a few important graphic design concepts to keep in mind.- Variety: To keep your designs interesting, you’ll want to introduce variety. You might, for example, consider varying font size and type. Use serif and sans serif fonts in the same design. Surprise is an important part of sparking viewer interest, and variety helps maintain surprise.
- Unity: While you do want to keep things interesting, you also want to create a sense of unity. Each part of the design should belong to the whole, creating a harmonious agreement of the elements. All elements should agree with one another and draw attention to specific focal points in your design’s concept.
- Emphasis: As a designer, you’ll want to create meaningful emphasis, foregrounding the most significant aspects of your design. One way to accomplish meaningful emphasis, for example, is to consider the associations made with colors. Many colors have very common meanings, which you’ll want to use to amplify your design’s message.
- Balance: Generally, balance in design occurs when each area of the design carries equal visual weight. Balance is described through three types: symmetrical, radial, and crystallographic. In a symmetrically balanced design, each side is a mirror reflection of the other. In radial design, a central focal point exists within a generally square compositional format, for example, targets and stop signs. Crystallographic balance is all-over balance. Within a grid-like composition, variation directs the eye to move around the design, as in a quilt.
Master these important graphic design concepts, and you’ll have down some key essentials necessary for the creation of your own outstanding designs.
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| American InterContinental University Online |
[Online] |
The Visual Communication online degree program is designed to educate and develop artistic and imaginative students for careers in the fields of commercial art and design. Emphasis is placed on the development of the thinking process and the ability to conceive creative solutions for specified design problems. Students will learn the principles, practical applications and methodologies used in completing competent and creative graphic solutions.
Programs:
Bachelor of Fine Arts in Visual Communications
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