Graphic Design Training

Graphic design is a fun and fast-moving field to be in at this time. As a graphic designer, you will have the opportunity to use your creativity to do things like create a Web site image, a wedding invitation, a magazine advertisement or a t-shirt.
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Your Smart Career
Move for a Slow Economy

When the economy is up, it's impossible to count the number of companies flocking to the Internet. When the economy is down, every inch of cyber-real estate becomes that much more precious. If you're looking for ways to weather this current downturn and potentially ride the next wave that comes along, perhaps Web design is where you should set your sights. Use this time now to develop the necessary skills required for this occupational field.
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Featured Schools

The Art Institutes

[Multiple Locations]

The Art Institutes system of schools is a leading educator of students in the creative and applied arts, including design, media, fashion, and culinary programs. Every program of study offered to you is regularly reviewed by industry leaders, advisors, and employers for relevance in the marketplace. Changes are made, if necessary, to integrate subject matter into the curriculum so that our degree programs reflect the way things are done in the real world of work. Programs listed are not offered at all locations.
Programs:
  Advertising
  Digital Film & Video Production
  Graphic Design
  Video Production
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The World Ain't a Stage. It's a Canvas.

A-list Hollywood stars and Broadway thespians control neither the medium nor the message. Graphic designers do. Through print, photo, and various electronic media, they disseminate the information and ideas that make the world go round. From the sexy magazine cover to the enticing water bottle label to the super-charged action sequence on the big screen, graphic designers are constantly at work behind the scenes.
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Resisting the Client's Poor Design

Creative design tools like Apple's iLife, Adobe's Creative Suite, and even the latest version of Microsoft Office have brought desktop publishing to the masses. However, many professional designers encounter too much of a good thing when clients bring their own, poorly designed mockups to project meetings. Use these three techniques to coach your client away from design flaws without bursting their bubble.

First, seek to understand. As Stephen Covey suggests, seeking to understand before trying to be understood can help you get inside the head of your client. There might be a reason your client loves beveled oval marble shaped with drop shadows that look ten years out of date. Derek Powazek's advice of asking “why” instead of “no” can turn a potential confrontation into an opportunity to make your design project better.
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Tips for Logo Design

A well- designed logo will project a company's identity more powerfully and efficiently than words alone. By following a few tips for logo design, you can develop winning logos. Play a key role in helping your clients achieve their goals.

Focus on Compatibility: Be sure to consider the identity of the organization for which you are creating a logo. Select colors that fit with the organization's image. For example, dark colors would be appropriate for more conservative groups, or you might use primary colors for a children's charity. Also rely on corporate identity to decide between abstraction and more literal representations. A state-of-the-art electronics company might be best suited with a contemporary abstract logo, while a bakery might be better served with something nostalgic and literal.
Keep it Simple: A viewer should be able to quickly process your logo
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Final Cut Pro: The Last Editor You'll Ever Need

In early 2000s, Apple released and modified the Final Cut Pro software to provide an alternative to the Avid digital film editing program. The Apple software, run on the Mac platform, was developed as a low-cost solution for home video makers as well as industry professionals working on a strapped budget. But when word got out that multiple Oscar nominee Cold Mountain was edited on Final Cut Pro, it became evident that Apple had created a winner.
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